The website ranked on first page on major search engines in 200 countries for the most competitive search terms, most importantly; ranked for "Reverse Osmosis in [ any country name] ". The conversion rate of Google Ads increased by more than 36% and the saving on spending was about 60% by allocating the budget to campaigns strategically.

Pure Aqua - California, USA

Service provided

1- Search Engine Optimization (SEO):

  • On-page optimization.
  • Weekly fresh optimized content.
  • Genuine backlinks from high authority domains.
  • Local search optimization.
  • Local listing optimization (such as: Google My Business).

2- Campaigns (Paid Advertising):

  • Google Ads (Multiple Campaigns).
  • Microsoft (Bing) Ads (Multiple Campaigns).
  • Facebook Ads (Multiple Campaigns).

3- Website Re-Design for Better UX (User Experience)

  • Website development & design.
  • Advanced UI & UX based on user behavior analysis.
  • Enhanced user experience.
  • Reduced bounce rate.
  • Advanced web application integration.

4- Social Media Management:

  • Facebook.
  • Instagram.
  • LinkedIn.
  • Pinterest.
  • Twitter.

5- Email Marketing Campaigns:

  • Personalized email marketing campaigns.
  • Personalized email campaigns for each targeted region.

Pure Aqua


Discover how we gave this startup a fresh visual start. With over 50 team members, 5000+ users and 27M, it was time to replace their outdated look with a design that matched their ambitions.

Fortun is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

We've got work to do

Fortun needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

Fortun asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Fortun team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂